MAKE THE MOST OF WHAT YOU’VE GOT. The importance of your Internal Marketing Strategy We recently had a read of Chris Barrow’s latest blog post on the importance of your internal marketing communications. It’s clear as day, that although most of us know what we should be doing with our internal comms, the majority of us are actually not doing it, or at least, not doing it well. “We have a website, we use social media, we maintain relationships with our patients… “ but are you reaching your full potential? WEBSITE Your practice website is the forefront of your business marketing strategy, therefore it should be a high end representation of your practice. It's vital you have engaging content that helps keep the reader on the site for longer, utilising a range of media to share educational content in a format that is easy to digest.  Video content is proving to be a powerful, effective part of the modern marketi ng strategy—now more than ever. Nothing entices more numerous and longer