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The Benefits of Video Marketing

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  The Benefits of Video Marketing In the fast-paced world we live in, it’s critical to find new and unique ways to make your business, product and/or service stand out. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of marketing strategy—now more than ever. If you’ve been putting off investing in video marketing as part of your overall digital marketing strategy, it’s time to get in the game! And if you need a little more convincing, read these three key benefits to help you understand why - SEO: Search engines love video! Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video. It’s all about search engine optimisation (SEO) and in particular – Organic searches and not paid for clicks. Google Universal Search (GUS) is a method Google uses to blend matches from its search engines, such as images, videos or news searches, into webpage results. To attract new clients t

GUEST AUTHOR: Dr Anup Ladva - THE BENEFITS OF WAITING ROOM TV

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  THE BENEFITS OF WAITING ROOM TV Technology is always evolving and as your appointment system, equipment and processes evolve with the times, it’s important to remember that your waiting room needs to keep up too. Your waiting room is one of the most useful tools to educate patients, put their mind at ease and promote treatments and services to them.  Our guest author Dr Anup Ladva, highlights the five key benefits of investing in your Waiting Room TV: Patient education. The number of patients who see us and are unaware of the simple oral health education areas is vast.  Even when seeing the dentist and discussing things like erosion, tooth wear and grinding, patients have little to no knowledge of basic dental treatments.  The videos in the waiting room allow patients to remind themselves of available treatments and then open discussions with staff or members of the clinical team. Marketing.   We have this saying that “patients just don't know”.  Even if the patient attends the

NATIONAL SMILE MONTH

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NATIONAL SMILE MONTH National Smile Month is a charity campaign all about championing the benefits of having good oral health and promoting the value of a healthy smile. Next week is the start of the campaign, between 17th May and 17th June, where the Oral Health Foundation will be raising awareness of important health issues and ready to put a smile on everybody's face. Maintaining a healthy smile can be simple but for so many this can be very difficult – especially important with access to dentistry severely restricted due to the Covid-19 pandemic. Despite the many improvements in oral health over the last 40 years, inequalities continue to be a burden for countless individuals. During National Smile Month, we are helping to promote four key messages for better oral health: Brush teeth for two minutes, last thing at night and one other time during the day, with a fluoride toothpaste. Clean between your teeth every day. Cut down how much and how often you have sugary foods and dr

Driving Habit Change

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DRIVING HABIT CHANGE Dentistry may have continued during this pandemic, but how will the ‘new normal’ impact our more nervous patients?  TRUST Dentists have a duty to make their patients feel comfortable. Trust is a big thing, especially for nervous patients. There are different ways you can help patients learn to trust you and your practice. Be that talking your patients through each step of a procedure, with the help of animations, giving them the control to see what's involved, ask questions and understand the treatment.  Additionally, patient testimonials will always help new patients believe in the practice and trust the process. Video testimonials via your website are a great method to quickly showcase others' experience. Once patients begin to trust you, their habit to avoid the dentist will soon disappear.  EDUCATE   We are spending more time online and it’s only right that we use our digital channels effectively. Updating your practice website with informative, step by

The New You - Life After Lockdown

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  The New You - Life After Lockdown After the latest announcement, it’s clear to see that we will soon be expecting more patients back into the practice setting. With 2020 proving to be a year of challenges, we’re having to make some changes to the way we all work.  It’s not uncommon for patients to see the dentist as a stressful and uncomfortable experience, with or without a pandemic. Therefore, ensuring the patient's journey is comfortable is key. There are several ways to improve your waiting room experience, reduce anxiety and help encourage patients to return.  Here are our top tips for improving your waiting room, ready for the ‘new normal’. TECHNOLOGY Whilst many practices offer free wifi while you wait, you’ll receive a much better response installing waiting room TV . Keep your patients up to date with your services and offers, in a modern and informative format that keeps them entertained. Importantly, you can use this technology to ensure your patients understand the pr

Top Tips for Encouraging Children’s Dental Hygiene

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It can seem impossible to convince a child to brush their teeth. There are several reasons why children fight against it, whether it’s because they’re just not used to it or they don’t like the uncomfortable feeling of something foreign in their mouth. But, we all know how important it is to brush your teeth and as we're coming to the end of National Children’s Dental Month it was only right that we share our top tips for encouraging children to do so! 1. Get a new toothbrush. This may seem like a small thing, but the novelty of a new toothbrush may help to encourage your child to start brushing. Let them pick and it may just work its magic. 2. Flavour of the toothpaste. Most adults are used to the taste of toothpaste and have found the flavour they prefer to use. Give your child that same opportunity to exercise their personal taste. If they complain that they do not like the taste of the toothpaste, try different ones until you strike a match. Remember that the same flavour can e

NEW WEBPAK FEATURE: Customisable Containers

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  An easy way to control the video content on your site! WebPak videos enhance your practice website, providing a more engaging and interactive experience for your visitors. Our extensive library of high quality dental treatment and marketing videos cover most topics and provide the information your patients need in a format they can understand. What's more, using videos on your website has a positive effect on your Google Ranking...win, win! Our NEW customisable containers are now available as part of your WebPak subscription. There are 10 containers that can be placed into your practice website, either by a web designer (or by us!), which you can then easily control the content in them via a login to our website.  THE BENEFITS: A flexible container for use with testimonials, or perhaps a regular VLOG by the practice owner, or as a place to hold video content that is regularly used by clinicians. Each container can be a playlist and will show a different video at each visit, so th