Posts

MAKE THE MOST OF SEASONAL MARKETING

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  MAKE THE MOST OF SEASONAL MARKETING The waiting room is a fantastic marketing opportunity. The benefits of furnishing your client space with a TV screen are multifaceted. A well-placed and well-managed TV has the potential to increase turnover by many other means, alongside direct marketing. Your waiting room TV is a perfect opportunity to share promotional material – you have a captive audience. Reduce your clients’ perceived waiting time while simultaneously upselling other products and services.  Throughout the year, your patients will have periods of time where they will be more inclined to spend money, and times where they simply won't. Use the changing seasons strategically to provide your patients with a comprehensive, targeted content marketing system that enhances every aspect of your business. Seasonal content is often more memorable than regular content, making it perfect for boosting brand awareness. The season is already in the consumers' mind so your content wil

WHY YOU NEED TO UPDATE YOUR PRACTICE WEBSITE

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  WHY YOU NEED TO UPDATE YOUR PRACTICE WEBSITE We’ve always believed that your website is the window to your practice. Taking the leap to pay out for a website or even, redesign your current and outdated website is a tough decision to make. There is the initial cost, plus the time and effort working with your web designer to get things right.  The truth is it’s easy to delay making the decision … but it’s never a good idea. You’re missing opportunities if you cling on to an old design and convince yourself that you don’t need a website. Your website is how you present your practice to the world – it needs as much care and attention as something like staff training. So, we have put together the top 4 reasons why you need to update your website, and what you can do to improve your platform: You need to make a good first impression. You’ve reached a point where you have a solid patient base but still have a few gaps in the schedule or you've recently decided to offer more advanced tr

WHAT SHOULD YOU BE PLAYING ON YOUR WAITING ROOM TV?

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If you are fortunate enough to have patients travelling through your business then it’s time to make the most of your TV and share content to catch their attention with those all important messages! Investing in waiting room TV will help you to engage, entertain and educate your patients whilst they wait. But often, it’s hard to know exactly what it is you should be sharing on the big screen. We’ve put together our top tips as to what you should be playing on your TV: SHOW VARIETY First and foremost, it’s important for you to share a variety of content. Sharing the same images and slides everytime will become repetitive, boring and unengaging for the patient. Create a playlist with industry relevant content, educational treatment videos and service based information, light hearted content and practice details. This will make the wait time seem even quicker! REMIND PATIENTS OF YOUR SERVICES Make sure you remind patients of everything you offer. Use the TV as a method to promote the pra

MEDiVision’s new downloadable Social Media content

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Are you using social media to engage with your audience, educate them and spread the word about your business and practice promotions? If so, you will know the power of video content within your social channels and the effect it has on engagement levels. Did you read our previous blog on the benefits of video marketing ? “Video is 50 times more likely to achieve organic page  ranks in Google than plain text results” Articles, posts and content with videos will attract almost three times more inbound traffic compared to a text post. Posts with all three media types – images, video and lists will attract nearly six times more inbound traffic. So, if you haven’t yet invested in video marketing, it’s time to do so now! With this in mind, MEDiVision has created new downloadable video content for your social media channels, to help you enhance your SEO as well as educate your clients about processes, procedures and offers. Proven to catch the eye of your potential clients leading to your pra

The Benefits of Video Marketing

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  The Benefits of Video Marketing In the fast-paced world we live in, it’s critical to find new and unique ways to make your business, product and/or service stand out. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of marketing strategy—now more than ever. If you’ve been putting off investing in video marketing as part of your overall digital marketing strategy, it’s time to get in the game! And if you need a little more convincing, read these three key benefits to help you understand why - SEO: Search engines love video! Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video. It’s all about search engine optimisation (SEO) and in particular – Organic searches and not paid for clicks. Google Universal Search (GUS) is a method Google uses to blend matches from its search engines, such as images, videos or news searches, into webpage results. To attract new clients t

GUEST AUTHOR: Dr Anup Ladva - THE BENEFITS OF WAITING ROOM TV

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  THE BENEFITS OF WAITING ROOM TV Technology is always evolving and as your appointment system, equipment and processes evolve with the times, it’s important to remember that your waiting room needs to keep up too. Your waiting room is one of the most useful tools to educate patients, put their mind at ease and promote treatments and services to them.  Our guest author Dr Anup Ladva, highlights the five key benefits of investing in your Waiting Room TV: Patient education. The number of patients who see us and are unaware of the simple oral health education areas is vast.  Even when seeing the dentist and discussing things like erosion, tooth wear and grinding, patients have little to no knowledge of basic dental treatments.  The videos in the waiting room allow patients to remind themselves of available treatments and then open discussions with staff or members of the clinical team. Marketing.   We have this saying that “patients just don't know”.  Even if the patient attends the

NATIONAL SMILE MONTH

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NATIONAL SMILE MONTH National Smile Month is a charity campaign all about championing the benefits of having good oral health and promoting the value of a healthy smile. Next week is the start of the campaign, between 17th May and 17th June, where the Oral Health Foundation will be raising awareness of important health issues and ready to put a smile on everybody's face. Maintaining a healthy smile can be simple but for so many this can be very difficult – especially important with access to dentistry severely restricted due to the Covid-19 pandemic. Despite the many improvements in oral health over the last 40 years, inequalities continue to be a burden for countless individuals. During National Smile Month, we are helping to promote four key messages for better oral health: Brush teeth for two minutes, last thing at night and one other time during the day, with a fluoride toothpaste. Clean between your teeth every day. Cut down how much and how often you have sugary foods and dr