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WHAT SHOULD YOU BE PLAYING ON YOUR WAITING ROOM TV?

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If you are fortunate enough to have patients travelling through your business then it’s time to make the most of your TV and share content to catch their attention with those all important messages! Investing in waiting room TV will help you to engage, entertain and educate your patients whilst they wait. But often, it’s hard to know exactly what it is you should be sharing on the big screen. We’ve put together our top tips as to what you should be playing on your TV: SHOW VARIETY First and foremost, it’s important for you to share a variety of content. Sharing the same images and slides everytime will become repetitive, boring and unengaging for the patient. Create a playlist with industry relevant content, educational treatment videos and service based information, light hearted content and practice details. This will make the wait time seem even quicker! REMIND PATIENTS OF YOUR SERVICES Make sure you remind patients of everything you offer. Use the TV as a method to promote the pra

MEDiVision’s new downloadable Social Media content

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Are you using social media to engage with your audience, educate them and spread the word about your business and practice promotions? If so, you will know the power of video content within your social channels and the effect it has on engagement levels. Did you read our previous blog on the benefits of video marketing ? “Video is 50 times more likely to achieve organic page  ranks in Google than plain text results” Articles, posts and content with videos will attract almost three times more inbound traffic compared to a text post. Posts with all three media types – images, video and lists will attract nearly six times more inbound traffic. So, if you haven’t yet invested in video marketing, it’s time to do so now! With this in mind, MEDiVision has created new downloadable video content for your social media channels, to help you enhance your SEO as well as educate your clients about processes, procedures and offers. Proven to catch the eye of your potential clients leading to your pra

The Benefits of Video Marketing

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  The Benefits of Video Marketing In the fast-paced world we live in, it’s critical to find new and unique ways to make your business, product and/or service stand out. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of marketing strategy—now more than ever. If you’ve been putting off investing in video marketing as part of your overall digital marketing strategy, it’s time to get in the game! And if you need a little more convincing, read these three key benefits to help you understand why - SEO: Search engines love video! Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video. It’s all about search engine optimisation (SEO) and in particular – Organic searches and not paid for clicks. Google Universal Search (GUS) is a method Google uses to blend matches from its search engines, such as images, videos or news searches, into webpage results. To attract new clients t

GUEST AUTHOR: Dr Anup Ladva - THE BENEFITS OF WAITING ROOM TV

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  THE BENEFITS OF WAITING ROOM TV Technology is always evolving and as your appointment system, equipment and processes evolve with the times, it’s important to remember that your waiting room needs to keep up too. Your waiting room is one of the most useful tools to educate patients, put their mind at ease and promote treatments and services to them.  Our guest author Dr Anup Ladva, highlights the five key benefits of investing in your Waiting Room TV: Patient education. The number of patients who see us and are unaware of the simple oral health education areas is vast.  Even when seeing the dentist and discussing things like erosion, tooth wear and grinding, patients have little to no knowledge of basic dental treatments.  The videos in the waiting room allow patients to remind themselves of available treatments and then open discussions with staff or members of the clinical team. Marketing.   We have this saying that “patients just don't know”.  Even if the patient attends the

NATIONAL SMILE MONTH

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NATIONAL SMILE MONTH National Smile Month is a charity campaign all about championing the benefits of having good oral health and promoting the value of a healthy smile. Next week is the start of the campaign, between 17th May and 17th June, where the Oral Health Foundation will be raising awareness of important health issues and ready to put a smile on everybody's face. Maintaining a healthy smile can be simple but for so many this can be very difficult – especially important with access to dentistry severely restricted due to the Covid-19 pandemic. Despite the many improvements in oral health over the last 40 years, inequalities continue to be a burden for countless individuals. During National Smile Month, we are helping to promote four key messages for better oral health: Brush teeth for two minutes, last thing at night and one other time during the day, with a fluoride toothpaste. Clean between your teeth every day. Cut down how much and how often you have sugary foods and dr

Driving Habit Change

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DRIVING HABIT CHANGE Dentistry may have continued during this pandemic, but how will the ‘new normal’ impact our more nervous patients?  TRUST Dentists have a duty to make their patients feel comfortable. Trust is a big thing, especially for nervous patients. There are different ways you can help patients learn to trust you and your practice. Be that talking your patients through each step of a procedure, with the help of animations, giving them the control to see what's involved, ask questions and understand the treatment.  Additionally, patient testimonials will always help new patients believe in the practice and trust the process. Video testimonials via your website are a great method to quickly showcase others' experience. Once patients begin to trust you, their habit to avoid the dentist will soon disappear.  EDUCATE   We are spending more time online and it’s only right that we use our digital channels effectively. Updating your practice website with informative, step by

The New You - Life After Lockdown

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  The New You - Life After Lockdown After the latest announcement, it’s clear to see that we will soon be expecting more patients back into the practice setting. With 2020 proving to be a year of challenges, we’re having to make some changes to the way we all work.  It’s not uncommon for patients to see the dentist as a stressful and uncomfortable experience, with or without a pandemic. Therefore, ensuring the patient's journey is comfortable is key. There are several ways to improve your waiting room experience, reduce anxiety and help encourage patients to return.  Here are our top tips for improving your waiting room, ready for the ‘new normal’. TECHNOLOGY Whilst many practices offer free wifi while you wait, you’ll receive a much better response installing waiting room TV . Keep your patients up to date with your services and offers, in a modern and informative format that keeps them entertained. Importantly, you can use this technology to ensure your patients understand the pr