WHAT SHOULD YOU BE PLAYING ON YOUR WAITING ROOM TV?
If you are fortunate enough to have patients travelling through your business then it’s time to make the most of your TV and share content to catch their attention with those all important messages!
Investing in waiting room TV will help you to engage, entertain and educate your patients whilst they wait. But often, it’s hard to know exactly what it is you should be sharing on the big screen.
We’ve put together our top tips as to what you should be playing on your TV:
First and foremost, it’s important for you to share a variety of content. Sharing the same images and slides everytime will become repetitive, boring and unengaging for the patient. Create a playlist with industry relevant content, educational treatment videos and service based information, light hearted content and practice details.
This will make the wait time seem even quicker!
REMIND PATIENTS OF YOUR SERVICES
Make sure you remind patients of everything you offer. Use the TV as a method to promote the practice and your services, particularly at this time. Create conversations, engage with patients in a gentle and informative way. Maximise patient spend and book in their next appointment, it's super important to build loyalty through your brand.
BUSINESS NEWS AND EVENTS
You know all about your business, of course. But, your patient doesn’t! Educate them about aspects of the business, your team, what you do within the community, the type of business you carry out. Build up trust by making the business personable.
BE COHESIVE WITH YOUR MARKETING STRATEGY
Make sure any offers you have across your social media platforms and practice website are replicated on your waiting room TV. Create a cohesive marketing plan with your TV being part of that. A person may view a webpage for 12 seconds, but they will be held ‘captivated’ for more than 120 seconds in front of the TV, so make sure you use the time wisely.
FINALLY (not forgetting) Covid – 19 PROCESSES AND PROCEDURES
Although things are easing back to normality, it's important we still stay sensible. Describe the various lengths the business has gone to to make the patient and the team experience, safe and secure. This sort of information helps to build up trust.
Don’t waste the screen time, ensure you’re playing the correct material to benefit the patient and the practice. Right now might be the best time to review your marketing output across social media, your website and include the all important waiting room!
Don’t forget to follow MEDiVision on social media for the latest updates!