THE BENEFITS OF WAITING ROOM TV Technology is always evolving and as your appointment system, equipment and processes evolve with the times, it’s important to remember that your waiting room needs to keep up too. Your waiting room is one of the most useful tools to educate patients, put their mind at ease and promote treatments and services to them.  Our guest author Dr Anup Ladva, highlights the five key benefits of investing in your Waiting Room TV: Patient education. The number of patients who see us and are unaware of the simple oral health education areas is vast.  Even when seeing the dentist and discussing things like erosion, tooth wear and grinding, patients have little to no knowledge of basic dental treatments.  The videos in the waiting room allow patients to remind themselves of available treatments and then open discussions with staff or members of the clinical team. Marketing.   We have this saying that “patients just don't know”.  Even if the patient attends the