The Benefits of Video Marketing

 The Benefits of Video Marketing

In the fast-paced world we live in, it’s critical to find new and unique ways to make your business, product and/or service stand out. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of marketing strategy—now more than ever.

If you’ve been putting off investing in video marketing as part of your overall digital marketing strategy, it’s time to get in the game! And if you need a little more convincing, read these three key benefits to help you understand why -

1. SEO: Search engines love video!

Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video. It’s all about search engine optimisation (SEO) and in particular – Organic searches and not paid for clicks. Google Universal Search (GUS) is a method Google uses to blend matches from its search engines, such as images, videos or news searches, into webpage results. To attract new clients to your practice, when they search for a particular treatment, service or even a dentist, it’s good to be able to use informative, educational videos  and animations to be on the top of the search list! This rich form of information will give you much higher results than plain text.

2. Video gains trust. 

Video will not only attract people to your site – it has the job of keeping them there. Search engines pay attention to how long people stay on your website, they assume that if you exit a site quickly, there is nothing of interest. 

Video is the perfect way to engage users and create a personality for your business, enabling you to connect with your viewer and earn their trust. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to sales. Additionally, with video on site, people naturally stay on average for around two minutes longer which has a positive impact on your SEO results.

3. Video has a higher click-through rate.

Video helps site ranking, it also allows people to click on results and steer to your website. When compared to click through rates on plain text-based content, video click-through is 41% higher. A study from Forrester Research reveals video is 50 times more likely to achieve organic page ranks in Google than plain text results. There is less competition among video than plain text, therefore it’s easier to rank higher which essentially increases your click through rate.  

It’s safe to say, Video is Key!!

MEDiVision’s WebPak videos enhance your practice website, providing a more engaging and interactive experience for your visitors. Our extensive library of high quality dental treatment and marketing videos cover most topics and provide the information your patients need in a format they can understand. Videos include:

• Treatment Videos: Real video, subtitles and animation combined are a powerful tool in helping patients to understand their options and a powerful tool to help generate inbound enquiries.

• Patient Testimonials: A simple tool to display those all-important patient testimonials. There is no need for any web design skills, videos are easily uploaded and will play within the allocated container. Build a playlist of testimonials and patients will have a different experience every time they visit.

• Educational Content: For patients who want more detail, our animated treatment videos will help them understand treatment processes. Providing information in this way helps to build trust and confidence, increase treatment enquiries and plan conversions

• Customisable Containers: Whether it is a welcome from the practice principal, a demonstration of brushing technique or other top tips from a hygienist, the video content in these containers is easily managed by staff with no need for web design skills. Make them fun, make them educational, make them promotional - the choice is yours! 

• Instructional Videos: Promote habit change in your patients by placing oral hygiene instruction videos on your website. Supporting education at the practice with accessible content at home will lead to better patient compliance and improved outcomes.

• *NEW* Downloadable Social Media Content: Take advantage of our content specifically designed for social media. Grow your business and increase presence on the Internet by sharing informative and easy to understand images and videos on your social media channel.

If you would like to know more about how MEDiVision can help you and your practice, visit our website at www.medivision.co.uk, email info@medivision.co.uk or call 01908 265565

 

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