DRIVING HABIT CHANGE Dentistry may have continued during this pandemic, but how will the ‘new normal’ impact our more nervous patients?  TRUST Dentists have a duty to make their patients feel comfortable. Trust is a big thing, especially for nervous patients. There are different ways you can help patients learn to trust you and your practice. Be that talking your patients through each step of a procedure, with the help of animations, giving them the control to see what's involved, ask questions and understand the treatment.  Additionally, patient testimonials will always help new patients believe in the practice and trust the process. Video testimonials via your website are a great method to quickly showcase others' experience. Once patients begin to trust you, their habit to avoid the dentist will soon disappear.  EDUCATE   We are spending more time online and it’s only right that we use our digital channels effectively. Updating your practice website with informati...