MAKE THE MOST OF SEASONAL MARKETING The waiting room is a fantastic marketing opportunity. The benefits of furnishing your client space with a TV screen are multifaceted. A well-placed and well-managed TV has the potential to increase turnover by many other means, alongside direct marketing. Your waiting room TV is a perfect opportunity to share promotional material – you have a captive audience. Reduce your clients’ perceived waiting time while simultaneously upselling other products and services.  Throughout the year, your patients will have periods of time where they will be more inclined to spend money, and times where they simply won't. Use the changing seasons strategically to provide your patients with a comprehensive, targeted content marketing system that enhances every aspect of your business. Seasonal content is often more memorable than regular content, making it perfect for boosting brand awareness. The season is already in the consumers' mind so your content wi...